Today's topic is Sales Funnel Secret ~

Yo~ Welcome back to 《Hardy DIMENSION》.

Have you gone through the previous episode that I have shared with you?

If you haven’t yet, click here to go through Episode 3 😉

For you to have a clearer image of "what is lead or list".

What I am going to share with you today is Sales Funnel.

I will break down how it works for you.

When I first came across this, I had no idea about it.

It is a marketing system that leads someone through a systematic process to purchase your product or service.

It has been around for decades but since the introduction of several online marketing tools

and methodologies, they have become easier to scale and manage.  

8 Stages to a Good Funnel

1) Get people to come to your website

2) Turn a stranger into a Prospect

3) Match the Message to the Market (Always!)

– Pre-frame the user so they feel good about the process

4) Communicate to your Leads

5) Always Give Value

6) Convert them into a Customer

7) Keep them Happy & Loyal 8) Rinse and Repeat

How Does It Work?

– Traffic coming in from ads, direct, referrals, affiliates, and more

– The homepage requires you to input your email address or some information

to proceed to the “internal” homepage that is most relevant to your request.

What is unique about the Funnel?

– People love exclusive deals, and those big companies have built up

brand recognition over the years that not every company can match.

– The only thing that makes some specific companies’ funnel unique is

because their value proposition is so incredibly simple

Opt in, not opt-out. Get the recipient's consent in advance!

Opt-in: The recipient volunteered to receive your email

Opt-out: The recipient didn’t have the opportunity to avoid receiving your first email, only to avoid receiving subsequent ones

"Hand-raisers" are much more likely to tolerate receiving your emails and respond positively.

Why do people give their info?

– There is an assumed guarantee that the information will not be misused.

– Eligibility to win a prize or sweepstakes

– Regular email updates from things of interest

– Access to more or better content or information

– Affinity Points

– To receive targeted ads they are interested in

If a Page Doesn’t Resonate with You, It Won’t with Others. Give an Incentive for Users to Opt-in.  

– Builds trust

– Address what you will be doing with the user’s information, both now and potentially in the future

– Post it in an obvious place on your site

– Link to it from your email campaigns

Most Common Affiliate Marketing Models

Pay-per-click: The affiliate is paid per visitor they send

Pay-per-lead: An affiliate is paid if a visitor it refers submits certain information, newsletter signup, CV post, brochure request

Pay-per-sale: An affiliate is paid a percentage or flat rate for each sale it generates from visitors it directs to you and many more.

Email Marketing

It is a great way of turning prospects into customers.

Your list is full of people who are interested in what you are selling,

create a well-crafted email with a link leading them to your landing page.

Social Media

Followers who subscribe to your social media accounts are interested in your business.

They are strong leads who can certainly be turned into customers using the right tactics.

Pay-per-click (PPC)

This involves creating a small advert to redirect the users to your landing page when clicked.

Google & Bing / Yahoo Network.

Every click is set at an agreed price and you will only be charged for when a user clicks your ad.

This method can be used on websites, search engines, and social media sites.

Facebook & Twitter (PPC)

For example, you post your landing page created by eStage on your Facebook post.

Avoid using make money, affiliate, and MLM similar words.

After that, you need to create an ad for that particular post.

Sites like Twitter, Pinterest, and even LinkedIn can work in the same way to generate targeted leads for your landing page.

Leverage Your Blog

Identify your most popular blog posts and insert a relevant CTA to redirect them to your landing page.

Since they are reading your blog, there’s a strong probability they will be qualified leads.

Guest Posting

Posting an article on another website that relates closely to your business.

Creating a quality guest post on an already-established website can allow you to leverage

your blog readers to generate leads to your landing page by leaving a small link at the bottom.

Free Webinar with Content

Engage users on the web via social media and offer a Free live webinar.

Use this to build a big list. Offer users value and then offer a product.

Video Marketing on YouTube

Create a video with content and add it to YouTube.

Set it up to engage users via SEO to bring visitors to your Landing Page.

I hope you did figure out something from this particular episode.

See you in the next episode

- Hardy

Previous Episode: You Will Lost Your Time without "THIS MACHINE"