I personally think that network does not equal money.

Why? You will figure it out after you finish going through this episode.

Yo yo yo~ Yes, it’s Hardy here. Welcome back to 《Entrepreneurship Tips》.

Today, I need to break a traditional perspective spread for a few decades,

which is Network/Contact is Equal to Money.

Many gurus claim that knowing more people leads to greater wealth.

It makes sense but is this the fact?

I don’t think so personally. Why? Below are my opinions.

Let’s take sales as a discussion point here.

Many sales or direct salespersons will say that “Network = Money”.

But I personally don’t think so, why?

Ok, let me ask you a simple question.

Is there anything to do with that knowing more friends will make you more money?

More or less, you could notice that rich people don’t have many friends.

On the contrary, poorer people may have many friends in general.

Maybe there is someone who knows many friends but he doesn’t get rich because of that.

The person you know might not convert to money.

It is because a trusting relationship needs to be built in the first place.

Moreover, it needs time and even longer progress in between.

From not knowing each other to getting to know each other, until they "like" you, this is also a process.

So, how do you define a “good network” here?

For example, you are selling perfume and know 50 friends, but among these 50 friends,

the chances that they might purchase the perfume from you might be low.

They may rarely wear their special attire, seldom dress up, and infrequently attend special events, etc.

Hence, the chances of making sales from them are meager.

We called this a “Not Targeted” customer.

On the contrary, these 50 friends you know, they like to dress up, go out frequently,

and need to attend different events or meetings.

In this case, the chances they will purchase from you are much higher.

Why? It is because this is what we call a “Targeted Customer”.

As an entrepreneur, you need this kind of good network.

Therefore, in my opinion, broad networks don’t equal money.

What is your thought?

Please share with me your honest opinion in the comment section below👇😉

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