What factors are preventing you from converting leads into sales?

Hey Hey Hey, welcome back to 《Hardy DIMENSION》.

It’s Hardy here to serve you again.

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Many people struggle with the question, “Why can’t I convert leads to sales?”

This is the sequel to the last episode.

If you haven't read it yet, click here to read it now before you continue this episode.

A lot of online marketers have been struggling with this issue for years even decades.

That’s why today I will help you to break this down into 2 main reasons that I know.

You have many leads, but why aren't they converting to sales?

Mostly because of the discrepancy between the message on the landing page and the product content.

This will also lead to your sales volume.

You have to specify the title and the content like you are selling fitness equipment,

However, you didn't specify what type of fitness equipment you sell.

You want a treadmill but he is selling dumbbells.

Some customers may prefer the dumbbells, but the treadmill is what they need.

This will significantly reduce the likelihood of customers making a purchase, don't you agree?

It is important to consider the product or service you want to sell before creating a landing page.

Also, is there any direct connection in your last message?

To attract your targeted customers, a strong connection and congruency are essential.

This is the key to converting more leads to sales.

It is very critical!

It is because they want to know more about your product/service.

What you are selling in the end is related to what they want.

Do you think they have a better chance of buying your product?

If you attract customers not part of your target audience,

you will face challenges selling your product.

In any case, you will be wasting money on traffic, does it make sense?

Sometimes it is not the money that matters.

As I found that “people buy for their emotion”.

The customer you attract from your landing page has a huge impact.

Conclusion

The main point to remember is that the goal is to attract the ideal customer you want.

Eliminate those customers that you don’t want, don’t do size-take-all.

I have noticed that most entrepreneurs or online marketers also do a size-take-all.

They cannot achieve their desired result and lose a lot of money.

You might think that I could reach a larger market by doing this.

Yes, that’s right.

You should only proceed after establishing a stable customer base.

If you don't, the market size won't benefit you.

Previous Episode: What is Sales Funnel? What is the SECRET inside?