What is a landing page?

How important a custom landing page will affect your business?

Hey hey hey, welcome back to 《Hardy Dimension》. It's Hardy here.

Today I will share with you the landscape of the Landing Page.

A landing page is also known as a lead capture page or squeeze page.

They are essentially the same thing.

It is a page that allows you to capture your prospect's information like

email, name, home address, phone number, etc.

But how could you create a landing page by yourself?

You need some specific online tools to help you achieve that.

You might have heard the tools below:

- ClickFunnels

- Kartra

ClickFunnels is a well-known lead capture page in the online space.

Also, It is a popular lead capture page that many online entrepreneurs use.

Kartra just came out a few years ago and the design looks good.

Both also allow you to create your own sales page, bridge page, thank you page, web page, and more.

However, I found that there are some limitations to the tools above.

They are not allowing me to make changes for certain parts or should I say not flexible enough.

Hence, I will recommend another extremely powerful yet easy-to-use and full of flexible functions, called Estage.

This is an ESSENTIAL tool for all online entrepreneurs.

It allows you to build different types of pages you want, regardless of what kind of business you are doing.

It is a 1-stop-solution for your need to market and sell your products online.

It can do what both tools above do, plus it is flexible and has a lot of freedom for your creation.

You can also add your online course, upload your video, build communities (your customer base), create a membership site, and more!

However, please DO NOT make the same mistake I made previously when using

the replicated website or funnel that your company gave you.

Yes, you might be getting good results in the beginning or even bad results.

But try to imagine when thousands of people use the same landing page.

Therefore, it can get saturated within a short period.

The conversion will go down drastically as well!

Your post might get flagged if you try to promote it via Facebook or even Google.

This is because many people are promoting the same website.

If either one of them was doing wrong then the entire domain will get blacklisted by Facebook.

When you intend to advertise with it, Facebook will not approve your advertisement.

The worst scenario is Facebook might suspend your account without any warning.

The good news is you can prevent this by branding yourself with your unique funnel/page.

I have learned the strategies below which allow my conversion to get higher:

Lead Capture Page → Bridge/Thank You Page → Your Offer

This makes you different from the others compared to those

using the same page and sending the prospects to the offer directly.

It increases the opt-in rate, increases conversion, stands out from everybody else,

and eliminates competition because you make yourself unique 👍😊

Once I started to apply these strategies, my conversion got higher than ever by using Estage to brand myself.

Always remember, YOU = YOUR BUSINESS!

By the way, you can check out Estage here.

You can play around with it.

Have fun 😉

- Hardy

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